Hi, I’m Craig
a senior service designer, dedicated to creating impactful experiences
Bringing leadership and experience to Service and UX Design
Design Leadership
Design Strategy
UX Research
Service & UX Design
I bring strong leadership and deep expertise across UX and service design, with a track record of delivering end-to-end experiences that balance user needs with business outcomes.
I’ve led design and change teams through complex challenges, fostering collaboration and ensuring quality at every stage.
My approach combines strategic thinking with hands-on delivery, enabling me to shape vision while also guiding the detail that makes experiences genuinely useful and usable.
I’ve worked across the full design spectrum—from uncovering insights through user research, to defining service strategies and crafting detailed UX and UI designs.
I’m experienced in mapping customer journeys, developing service blueprints, and prototyping solutions to test and iterate quickly.
This experience allows me to connect the big picture, ensuring that designs not only look good, but work beautifully for users and deliver measurable value for the business.
My Recent Work
Designing segmented experiences to enable the migration of 3m customers between billing platforms
Creating compelling propositions targeted at user needs at the point of market entry
I’m passionate about the impact of design
I didn’t start in design, I spent the first part of my career in various change disciplines but, 5 years ago, I discovered service design, and it’s a blend of everything I am passionate about, people, systems thinking, creativity and impact.
I’m also obsessed with helping young people to achieve their full potential. through football
In addition to my work as a service designer, I’m also a dedicated football coach, both for Moorside Rangers and Manchester United Foundation, where I’ve got the privilege of shaping not just how young people play, but how they grow, connect and thrive through football
