Hi, I’m Craig

a senior experience designer, dedicated to creating user first experiences whilst driving commercial growth

Bringing leadership and expertise to Experience Design

Design Leadership

Design Strategy

UX Research

Service & UX Design

I bring strong leadership and deep expertise across UX, service and experience design, with a track record of delivering end-to-end experiences that balance user needs with business outcomes.

I’ve led design and change teams through complex challenges, fostering collaboration and ensuring quality at every stage.

My approach combines strategic thinking with hands-on delivery, enabling me to shape vision while also guiding the detail that makes experiences genuinely useful and usable.

I’ve worked across the full design spectrum—from uncovering insights through user research, to defining service strategies and crafting detailed UX and UI designs.

I’m experienced in mapping customer journeys, developing service blueprints, and prototyping solutions to test and iterate quickly.

This expertise allows me to connect the big picture, ensuring that designs not only look good, but work beautifully for users and deliver measurable value and commercial growth for the business.

My Recent Work

Increasing brand loyalty and opening up new markets for commercial growth

Enhancing the end to end experience for followers of grassroots football club

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I’m passionate about the impact of design

I didn’t start in design, I spent the first part of my career in various change disciplines but, 5 years ago, I discovered service and experience design, and it’s a blend of everything I am passionate about, people, systems thinking, creativity and impact.

I’m also obsessed with helping young people to achieve their full potential. through football

In addition to my work as an experience designer, I’m also a dedicated football coach, both for Moorside Rangers and Manchester United Foundation, where I’ve got the privilege of shaping not just how young people play, but how they grow, connect and thrive through football